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Friends of Cartel

This Cookie Policy describes how cookies and similar technologies are used on the Company site to collect information from site visitors and/or contacts who receive emails through the site.

1.1	This Cookie Policy explains how cookies and similar technologies (e.g. web beacons) are used on the site to collect information from site visitors and/or contacts who receive emails through the site. By using the site or opting in to receive emails through the site, the data subject acknowledges to have read and understood this Cookie Policy.

1.2	This Cookie Policy may be updated from time to time. When this happens, the  “published” date given above will be changed.   The most recent version of this Cookie Policy will become applicable, supersede an replace all earlier versions with immediate effect.  The most recent version of the Cookie Policy can always be found on the site. 

Continued use of the site after such changes have been published to the Cookie Policy will constitute acknowledgement that the data subject has read and understood such changes.

2.1	The company or organisation that uses the site to make press articles available to the public is the responsible publisher of the site (“Company”).  The Company decides on the content that is published on the site, to whom it is distributed and whether and how cookies may be used to check the success of such distribution (i.e. user and usage analytics).  

The site is facilitated for the Company by Prezly BV, a company incorporated under Belgian law, having its registered office at Tiensevest 100, bus 1, 3000 Leuven, with company registration number 0829.855.487 (“Prezly”).  Prezly processes information captured via cookies or similar technologies on behalf and on instruction of the Company.

2.2	For any question relating to cookies you may contact Prezly via email at 

In general, a cookie is a small text and number file that the site can send and store in the web browser, on a mobile device and/or on the hard drive of a computer during a visit to the site. Cookies help, for example, to remember visitor preferences when using the site so that Prezly can immediately set these preferences as default when the visitor revisits the site.

In some cases, but certainly not always, cookies also collect certain personal data, such as the identification number of a computer.  

4.1	The site uses essential and functional cookies to ensure the site’s functioning.  When someone visits the site, the following 

The cookies used do not allow the systematic gathering of data that could allow the identification of the users of the site. They only help to ensure and improve the functioning of the site.  

4.2	In addition, the site or email campaigns generated through the site also use certain non-functional cookies upon prior consent via the cookie banner. This consent can be withdrawn at any time by deleting the cookies stored in the browser (

). When a visitor uses the website and has given prior consent, the following 

Through these non-functional cookies Prezly may collect (on behalf of the Company) non-personal data about site visitors or Company contacts, including the following types of data: common information found in every communication sent over the internet, being information such as browser type (e.g.Chrome or Internet Explorer), operating system (e.g. Macintosh or Windows), browser language (e.g. Java or Unix), internet service provider (e.g. Verizon Fios or AOL) and information about the usage of the sites/sites and various pages on the internet.

Prezly (on behalf of the Company) also uses web beacons to track behavior relating to email campaigns.  When the Company sends an email to its contacts, Prezly may track behavior such as who opened the emails and who clicked the links. This type of data enables Prezly to figure out how often visitors use different parts of individual sites. In addition, Prezly may provide aggregate statistical visitor information to the Company so that the Company understands how often people use specific components of their site.

As these non-functional cookies and similar technologies will only be used by Prezly when instructed or requested to do so by the Company, the Company is to be regarded as data controller in relation to the personal data collected on its contacts (if any).  The responsibility for the use of these cookies and similar technologies therefore lies with the Company.

4.3	The site may also contain certain social media buttons or embeds (like videos, social posts, images, …) that allow visitors to directly see, interact and navigate to those platforms ( for example Twitter, LinkedIn and YouTube).  If the site visitor clicks on these social media buttons or embedded videos, posts or images, it is possible that the social network in question places a cookie in order to retrieve the site visitor’s identity on the respective social network or to determine the site visitor’s preferences.  More information about which cookies are used by these social networks can be found in the privacy and cookie statements of these social networks.  Therefore, please always read the privacy and cookie statements of the respective social networks carefully. The Company or Prezly cannot influence the content of these cookie statements or the content of the cookies of these third parties.

A cookie banner will appear when visiting the site for the first time. This cookie banner informs about the cookies used on the site, and also asks for prior consent to use non-functional cookies (where applicable).

Site visitors are free to agree to this or not.  A visitor will not be denied access to the site if he/she does not agree to the use of non-functional cookies, but there is a possibility that the site may in such case not work like it was intended to.   

6. Managing cookies (deleting or disabling)

Most browsers allow to prevent the browser from accepting new cookies, to be notified when a new cookie is used or to disable cookies. The site visitor or Company contact can therefore control the use of cookies at individual browser level.

If the site visitor does not want the site to place cookies or wants to delete the cookies used, it can change the cookie settings in the web browser. These settings can usually be found in the ‘Options’ or ‘Preferences’ menu of the web browser. They can also adjust the settings so that the browser refuses all cookies or only cookies from third parties. 

To better understand these settings, the following links may be helpful. If not, please consult the ‘Help’ function in the web browser for more details:

Any dispute in relation to this Cookie Policy must be interpreted in accordance with Belgian law.

This Privacy Policy describes the personal information Prezly collects and processes on behalf of the Company in the framework of the Company site and any related communication.

1.1	This Privacy Policy explains how personal information is protected, stored and used when someone visits or otherwise interacts with a Company’s site that is hosted by Prezly. By using the site or opting in to receive emails from the Company through the site, the data subject acknowledges to have read and understood this Privacy Policy.

1.2	This Privacy Policy may be updated from time to time. When this happens, the “published” date given above will be changed.   The most recent version of this Privacy Policy will become applicable, supersede an replace all earlier versions with immediate effect.  The most recent version of the Privacy Policy can always be found on the Company’s site. 

Continued use of the site after such changes have been published to the Privacy Policy will constitute acknowledgement that the data subject has read and understood such changes.

2.1	The company or organisation that uses the site to make press releases and articles available to the public is the responsible publisher of the site (“Company”).  The Company decides on the content that is published on the site and to whom it is distributed.   The Company also decides which personal data is linked to the site for these purposes.

Hence, the Company determines why and how the personal data collected from the site visitors or press contacts is processed.  This means that the Company is to be considered as the data controller in relation to the processing of such data.  

2.2	The site is facilitated for the Company by Prezly BV, a company incorporated under Belgian law, having its registered office at Tiensevest 100, bus 1, 3000 Leuven, with company registration number 0829.855.487 (“Prezly”), through a dedicated online application.

Any personal data processing via the site is always done by Prezly on behalf of and on the explicit instruction of the Company.  This means that Prezly is to be considered as the data processor in relation to the processing of such data.

For further information about Prezly’s privacy practices, please visit Prezly’s Trust Center at 

2.3	For any question relating to this Privacy Policy you may contact Prezly via email at 

. Prezly will share your question with the Company.

3. Information the Company collects and how the Company uses it

3.1	The following personal data may be collected from the Company’s press contacts when they visit the Company’s site, when they opt-in to receive Company emails through the site or when they otherwise interact with the Company or the site in the field of PR:

The Company collects these personal data in order to allow it to communicate its press releases and/or press articles to its press contacts.

By providing the Company with abovementioned personal data, the data subject consents to receiving email messages from the Company in the framework of its PR-activities.  In some cases the Company may also collect and process the abovementioned personal data from third parties or public sources on the basis of the legitimate interest it has in distributing its press releases and press articles to the press.   

Within the framework of the Company’s site, the Company does not use the abovementioned personal data for any other purpose. 

The data subject has the right to object to the receipt of email messages from the Company through the site at all times by using the unsubscribe button provided in such email messages or by using our dedicated Privacy Portal.

3.2	The Company site also may use cookies and social media plugins, primarily to optimise the visitor experience on the site. For specific information about the cookies used on the site, please consult the Cookie Policy. 

The Company will share abovementioned personal data with Prezly in order to allow Prezly to facilitate the site and the distribution of emails through the site.  Prezly merely acts as a data processor for the Company.  A data processing agreement has been concluded between Prezly and the Company to cover this data processing activity by Prezly.

Aside from this, the Company does not transfer or share personal data with any third party in the framework of the site.  

Prezly will try to process personal data as much as possible within the EU.  In so far as data transfers outside the EU are necessary, Prezly will only transfer data to third countries that offer an appropriate level of data protection, in accordance with the provisions of the General Data Protection Regulation.  This may include having the data recipient sign a copy of the standard contractual clauses of the European Commission. 

The Company does not keep personal data any longer than necessary to achieve the intended purpose for which the personal data are collected.  In principle, the personal data will be deleted as soon as the data subject has unsubscribed.

Prezly has taken all reasonable and adequate technical and organisational security measures to protect the personal data as best as possible when processed in the framework of the Company’s site.  This includes protection against accidental or intentional (and unauthorised) manipulation, modification, publication, loss, abuse, destruction or access by unauthorised persons. Such measures include amongst others a limited access policy and strong password protection, multi-factor authentication.

8.1	The data subject has the following rights in relation to his/her personal data:

To exercise these rights, please contact Prezly via email at 

. Prezly will share your request with the Company for further processing.  

8.2	In case of questions or complaints about the processing of personal data, the data subject can always inform Prezly via email at 

. Prezly will share the question or complaint with the Company for further processing.  

The data subject may also file a complaint with the Belgian Data Protection Authority at any time:

Data Protection Authority

Any dispute in relation to this Privacy Policy must be interpreted in accordance with Belgian law. 

Friends of Cartel is de agencygroep achter Cartel Agency, HeadOffice, RCAPR, Cartel Works en Lex&amp;Turner. De groep bundelt creatieve en strategische expertise in branding, digital, campagnes, content, PR en employer marketing. CEO Tom Van den Bergh stuurt het collectief aan, samen met de originele vennoten en een sterk team aan sleutelspelers binnen de verschillende agencies.Friends of Cartel telt zo’n 100 medewerkers en realiseerde in 2024 een omzet van 26 miljoen euro. In april 2025 koos de groep voor een nieuwe merkstructuur en identiteit. Eerder, in juni 2024, vervoegde HeadOffice de groep en werd Glowi meerderheidsaandeelhouder.Tot de referentieklanten behoren onder meer AS Adventure en Lapperre (HeadOffice), Wibra en BelOrta (Cartel Agency), Allianz en Ricola (RCAPR), Stad Antwerpen en Opgroeien (Cartel Works), en de Raad van State en Recor (Lex&amp;Turner).

Friends of Cartel is de agencygroep achter Cartel Agency, HeadOffice, RCAPR, Cartel Works en Lex&amp;Turner. De groep bundelt creatieve en...

Friends of Cartel

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